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Digital Marketing & Acquisition Manager

A global consumer banking is currently looking for a talented Digital Marketing & Acquisition Manager to join their high profile team. He or she should have a passion for driving numbers and watching the volume grow through organic, paid search, affiliates, social media and paid display channels. He or she should inherently know which channels and segments that drives higher value to the bank and the knowledge to use data to help make important decisions.

Responsibilities:
•Establish KPI and measurement benchmarks for digital channel share growth for new customer acquisitions for all relevant consumer banking businesses with acceptable ROI on costs and P/L
•Build relationships with, and leverage key media platforms aggregators for scaling acquisitions
•Embed Ad Tech tools necessary to work with big data across country site and other data that the bank holds; working with Data management platforms, optimization tools for media buying and content to enhance content and media planning strategy
•Work relentlessly in delivering effective digital marketing creative and targeting strategies to help maximize the investment, especially with the test and target culture
•Partner with marketing, legal, compliance, operations and tech teams for building a strong/flexible foundation for Digital Marketing & Sales
•Work with agency partners in creative and media, to help deliver best in class acquisition campaigns for the cards and retail businesses
•Partner with the Central Asia team to launch cutting edge digital media innovations and solutions for customer acquisition and relationship deepening
•Develop relevant digital and business partnerships in order to scale sales volumes; identify and integrate with partners that provide relevant tech led functionalities, offer relevant traffic to connect with or provide mutual benefits on Transactions P/L or experience for the consumer while driving sales and spends; understanding of API network and core business impact is essential to lead in this space
•Build a culture of test and target for digital creative; focus on increasing consideration and performance through websites by delivering personalized and optimized application journeys

Qualifications
•Minimum of 6-9 years’ experience in online digital and mobile sales and marketing
•A results driven, fact-based marketer with experience of digital marketing and an understanding of acquisition channels and the technology that drives them
•Consistent top performer with proven ability to drive results
•Digital Acquisition & Marketing expert with preferably working experience in a local market or in International
•Ability to translate strategic thinking into effective presentations and project plans
•Strong Project management skills with experience of managing project plans, roadmaps and budget
•Knowledge of acquisition and marketing processes and campaign execution and ability to analyse varied data sets
•Ability to communicate clearly and effectively
•Strong relationship building skills and the ability to collaborate effectively with multiple stakeholders
•Must be resilient and flexible, with the ability to deal with ambiguity and rapid changes
•Cooperative and growth Mindset that puts the success of the organization first and is willing to help others achieve the goals
•Have a passion for digital and Card Member Marketing
•Intellectual Curiosity
To apply, please email your CV to fionat@charterhouse.com.sg. If you would like further information, please contact Fiona Tan on +65 6435 5612 quoting S&M/FT/DMAM 2804C
or complete the Application form below.
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