Associate Director / Director - Group Brand

Job description

A leading bank in Singapore is currently looking for a self-starter to join their regional team to help build a trusted brand across the countries & verticals they operate in.

Job responsibilities:

• Develop and implement Brand campaigns to external customers according to their brand strategy
• Implement internal brand campaigns in partnership with key stakeholders to ensure the brand is cohesive and compelling to their employees
• Alongside country teams, develop approaches/brand campaigns to build brand awareness and affinity in the markets that they operate in. Act as both coach and consultant to the country teams
• Act as the subject matter expert on their brand position, informed by user insights and understanding of the competitive landscape
• Operationalise processes to drive consistent branding throughout the organisation

Job requirements:

• Recognised university degree with 8-15 years of experience in product marketing and development or brand management
• Prior experience in Financial Services industry/FMCG/ Telecommunications will be preferred. Regional experience is a bonus
• Excellent communication and presentation skills with strong stakeholder management skills
• Proven ability to work at both strategic and tactical levels with the ability to multitask and a keen eye for detail
• Strategic thinker with solid influencing and communication skills
• Solid business experience/acumen, preferably in the financial services or telecommunications industries
• Project management of corporate wide transformation projects will be an advantage
• Self-starter who is excited about being a change agent, through collaboration and teamwork

EA Licence No: 16S8066 | Registration No: R1329129