Job details
| Location: | |
| Discipline: | |
| Reference: | SM/FT/DAM 0407C |
| Posted: | almost 5 years ago |
| Consultant: | Fiona Tan |
| Consultant Email: | email Fiona |
| Consultant Phone: | +65 6950 0373 |
Job description
My client, a leading global bank, is currently looking for an experienced digital acquisiton candidate to join the Singapore team. As a senior member of the team, you will be responsible for driving online sales through segment targetting and working closely with different teams to ensure a cohesive digital acquisition strategy.
Responsibilities:
- Building and implementing the overall digital acquisition strategy
- Designing the digital sales funnel optimisation strategy that cuts across all digital channels like web, paid, social etc
- Forecasting sales performance trends and setting performance management standards to increase overall market share
- Supporting the digital sales optimisation programs like development and execution of a/b testing and building valuable/relevance audience strategies
- Overseeing all performance analysis for campaigns
Requirements:
- Degree qualified with at least 6 years' experience in similar role, preferably from banking/financial services or ecommerce platform
- Strong understanding of web analytics and tagging platforms; for example Google Analytics/Adobe Analytics, DoubleClick, Google Tag Manager etc
- Familiar with regulators guidelines like PDPA, FATCA and CRS
- Excellent communications and interpersonal skills
- Ability to interact positively and professionally at all levels
EA Licence No: 16S8066 | Registration No: R1329129