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Digital Acquisition Manager

Job details

Location: Singapore
Discipline:
Reference: SM/FT/DAM 0407C
Posted: about 2 months ago
Consultant: Fiona Tan
Consultant Email: email Fiona
Consultant Phone: +65 6950 0373

Job description

My client, a leading global bank, is currently looking for an experienced digital acquisiton candidate to join the Singapore team. As a senior member of the team, you will be responsible for driving online sales through segment targetting and working closely with different teams to ensure a cohesive digital acquisition strategy.

Responsibilities:

  • Building and implementing the overall digital acquisition strategy
  • Designing the digital sales funnel optimisation strategy that cuts across all digital channels like web, paid, social etc
  • Forecasting sales performance trends and setting performance management standards to increase overall market share
  • Supporting the digital sales optimisation programs like development and execution of a/b testing and building valuable/relevance audience strategies
  • Overseeing all performance analysis for campaigns

Requirements:

  • Degree qualified with at least 6 years' experience in similar role, preferably from banking/financial services or ecommerce platform
  • Strong understanding of web analytics and tagging platforms; for example Google Analytics/Adobe Analytics, DoubleClick, Google Tag Manager etc
  • Familiar with regulators guidelines like PDPA, FATCA and CRS
  • Excellent communications and interpersonal skills
  • Ability to interact positively and professionally at all levels

EA Licence No: 16S8066 | Registration No: R1329129

This job has expired!