Digital Marketing Lead (Campaigns & Promotions)

Job details

Location: Singapore
Job Type: Permanent
Reference: SM/FT/DMLC&P/290420C
Posted: 12 months ago
Consultant: Fiona TAN
Consultant Email: email Fiona
Consultant Phone: +65 6950 0373

Job description

My client, a leading ecommerce business, is currently looking for a Digital Marketing Lead (Campaigns & Promotions) to join them. This role will be responsible for driving shoppers' engagement, click through for onsite traffic and generating conversions.


  • Defining the metrics framework to measure onsite optimization and driving increased conversions and performance
  • Computing and sharing post-campaign analysis
  • A/B testing to improve performance for future campaigns
  • Supporting testing for any new enhancements on platform interface and user experience
  • Curating effective landing pages leading to targeted product categories
  • Working closely with various departments to execute campaigns and new initiatives, ensuring a smooth customer journey


  • Degree qualified with at 6-8 years’ experience in digital marketing/ecommerce and onsite optimisation management
  • Proficient in usage of content management tools
  • Excellent communications and interpersonal skills
  • Ability to interact positively and professionally at all levels

To apply, please email your CV to quoting S&M/FT/DML 2904

EA License no.: 16S8066 I Reg no.: R1329129

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