Digital Marketing Lead, Wealth Management

Job description

My client is a globally renowned bank. This is a regional role and will play an instrumental position in supporting the five year roadmap for the retail wealth business.

Key responsibilities:

• Plan and coordinate overall marketing and paid media strategy
• Build full funnel campaigns with a single customer view
• Create scorecards to track performance
• Provide data driven marketing recommendations
• Ensure effective implementation of the strategy across markets and continuously identify opportunities to define target audience, optimize CPA and maximize return

Requirements

• Minimum 10 years of experience in paid media/performance marketing; preferably in financial services
• Track record in launching large scale marketing campaigns
• Excellent communications and interpersonal skills
• Ability to interact positively and professionally at all levels

EA License no.: 16S8066 I Reg no.: R1329129