My client, within the financial services industry, is currently looking for a Head of Digital Marketing to join them. This is a newly created role and will report to the CEO.
One key focus area is to develop long term digital marketing strategy and will work closely with different teams to ensure consistency through all digital marketing channels.
- Define the strategic marketing strategy and develop overall tactical marketing plans
- Develop the brand positioning and build brand equity
- Own, develop and execute digital marketing strategy to drive customer acquisition and conversion
- Develop and manage the content of website and social media presence
- Develop and execute tracking and analysis of performance of online platforms
- Minimum of 10 to 12 years’ of marketing experience with a focus on digital platforms
- Familiar with Google Ads campaigns and Google Analytics
- Strong understanding of digital media marketing & analytics
- Experience in running online platform marketing, digital marketing firms with focus on financial services and/or e-commerce
EA Licence No: 16S8066 | Registration No: R1329129