Connecting...

Sales & Marketing

Head of eCommerce/Performance Marketing

Job details

Location: Singapore
Job Type: Permanent
Discipline:
Reference: SM/FT/HEPM/241019C
Posted: 21 days ago
Consultant: Fiona Tan
Consultant Email: email Fiona
Consultant Phone: +65 6950 0373

Job description

Our client is a hospitality tech startup (hotel booking platform) and due to expansion, they are now looking for a Head of eCommerce/Performance Marketing to join them.  

Reporting to the CMO, you will be responsible for the regional digital marketing efforts.

Responsibilities:

  • Lead the overall digital marketing strategy - including Paid, Search, Display, Affiliate, Email, Facebook Advertisement, Push Notifications and SEO across 4 geographies
  • Manage a lean team of digital and social media marketeers and expand the portfolio of digital marketing stack while chasing performance, ROI and efficiency
  • Balance customer retention and acquisition to both maximize the lifetime value of existing consumers while increasing the customers base.
  • Continuously monitor, analyse, and act on data to drive conversion improvements across all aspects of the sales funnel - from channel optimisation, to marketing messaging, and conversion rates.
  • Maintain monthly reports on digital marketing portfolio, allocate budgets to different channel and assess performance with

Requirements

  • Degree qualified with minimum 10-12 years’ of leading digital marketing at scale in a high-growth mobile technology environment
  • Team management experience is a must
  • Experienced in managing tight timelines and high budgets  
  • Strong analytical skills and data-driven thinking
  • Excellent communications and interpersonal skills
  • Ability to interact positively and professionally at all levels
  • Frequent traveling is required

To apply, please email your CV to fionat@charterhouse.com.sg quoting S&M/FT/HEPM 1810L

EA Licence No: 16S8066 | Registration No: R1329129