Job details
| Location: | |
| Job Type: | Permanent |
| Discipline: | |
| Reference: | SM/FT/HGDP 0104C |
| Posted: | about 5 years ago |
| Consultant: | Fiona Tan |
| Consultant Email: | email Fiona |
| Consultant Phone: | +65 6950 0373 |
Job description
One of the fastest growing technology company based in Singapore is currently looking to hire a Head of Growth/Demand Planning, housed within marketing, with work spanning across the region (all 8 countries). Work is interdisciplinary - a combination of advanced analytics, customer segmentation, marketing strategy and positioning.
Responsibilities
- Analyse short to medium term issues impacting demand growth. This includes customer segmentation, conversion funnel optimization, churn analysis, market scans, and experimentation
- Scope advanced statistical analyses and predictive modeling in collaboration with the relevant teams
- Forecast spend on promos, incentives and other key initiatives for weekly, monthly and quarterly planning cycles
- Build presentation to influence senior stakeholders and enable data-driven decision making
- Design efficient promo structures and other initiatives to drive demand growth and work with cross-functional teams to execute
- Manage budget allocation and track cost from initiatives in collaboration with Finance
Qualifications
- A minimum of 10 years of relevant work experience in financial services, top-tier management consulting or technology firms
- Proven track record of senior stakeholder management
- Quantitative discipline with strong business sense and ability to articulate complex analyses to a wide range of audiences, and translating these to actionable business insights
- Ability to see the big picture & strategic implications of demand actions
- Keen eye for details to monitor market movements and innovative spirit to experiment & push the envelope in the space of user engagement
- Great leadership & team management skills
EA Licence No: 16S8066 | Registration No: R1329129