Head of Product Marketing

Job details

Location: Singapore
Job Type: Permanent
Reference: SM/FT/HPM 2007C
Posted: over 2 years ago
Consultant: Fiona Tan
Consultant Email: email Fiona
Consultant Phone: +65 6950 0373

Job description

A leading bank is currently looking for a Head of Product Marketing to joining their wholesale banking business based in Singapore. This role would be responsible for developing the global marketing strategies across Financial Markets, Transaction Banking and Corporate Finance business.

We are looking for an individual who is a proven expert in product marketing with the ability to articulate and translate the complex world of Corporate & Institutional products into meaningful and effective client marketing.

The role will lead and mentor an engaged and motivated team of marketing managers, and will continually seek innovative and creative ways in which to engage clients and the mediums through which programs are delivered



  • Build relationships and networks across the business, and liaise with key business stakeholders on a regular basis to understand their specific needs, the clients they serve, and the opportunities that exist

  • Develop marketing strategies with clear articulation of how marketing is supporting specific business aspirations, and drive implementation of plans with clearly defined outcomes and metrics that support these strategies, leading periodic reviews and updates with senior business stakeholders

  • Drive impactful engagement between Corporate Affairs, Brand & Marketing central teams and the regional teams, ensuring regional plans roll up to support the overall global business goals for wholesale banking business

  • Develop measurement frameworks, metrics and KPIs that ensure marketing strategies are effective and impactful



  • >15 years senior level experience in B2B marketing and communications, financial services B2B preferred

  • To succeed in this role, you will be a consummate collaborator with exceptional relationship building skills.

  • Your breadth and depth of experience in developing product marketing strategies, and driving the planning of marketing initiatives and campaigns will ensure you lead the team towards outstanding delivery of the marketing programs you are responsible for

  • Degree educated or equivalent preferably in Marketing, Communications or a related field

  • Depth of experience in wholesale Banking & products


Only successful candidates will be notified.

To apply, please email your CV to If you would like further information, please contact Fiona Tan on +65 6435 5612 quoting S&M/FT/HPM 2007C

EA Licence No: 16S8066 | Registration No: R1329129


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