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Marcom Manager, APAC | Life Sciences MNC

Job details

Location: Singapore
Job Type: Permanent
Discipline:
Reference: HCLS/EP/MMAPAC
Posted: 5 months ago
Consultant: Ewen Poh
Consultant Email: email Ewen
Consultant Phone:

Job description

Our client is a well-known MNC in analytical and diagnostics field.

Responsibilities:

  • Drive the overall efficiency, effectiveness and sustainability of marketing communication initiatives in the region
  • Manage and develop team members focusing on Demand Generation (on-line) and Marketing Communication (off-line)
  • Drive campaign ROI by integrating digital marketing tactics with offline events to support marketing and sales strategy and key initiatives
  • Manage user experience and customer journey, analytics, best practice and pilot initiatives with Global/Divisions, region and local to improve campaign ROI
  • Increase conversion of lead generation to incremental revenue (on/off-line)
  • Manage pre, on-site and post analytics via SFDC Campaign
  • Manage ROI, dashboards and marketing pipeline
  • Drive digital campaign effectiveness and efficiency to acquire contacts, increase engagement and interaction, and improve lead conversion ratio
  • Drive social media plan for Asia in partnership with global social media manager and country
  • Build and manage repository of digital assets for the region
  • Drive event ROI to maximize branding and closed -loop feedback into SFDC for follow through
  • Develop marketing campaign messaging and multi-channel content

Requirements:

Education

  • Degree or equivalent in a Marketing, Communications or Business discipline
  • Professional marketing qualification is desirable
  • Fluent in English both oral and written

Experience

  • Minimum of 7 years’ experience in a similar regional managerial or lead role in Marketing Communications
  • Exposure to Life Sciences or Diagnostics industry would be preferred
  • Experience in marketing automation, social media and CRM platforms such as Webtrends, Evolution, Marketo, ON24, Hootsuite, Salesforce, SurveyMonkey and mobile applications
  • Knowledge of Asia markets will be an advantage

Please contact Ewen Poh at +65 6950 0365 or charterhousehealthcare@charterhouse.com.sg for a confidential discussion

EA License no: 16S8066 | Registration no: R1550486

Only successful candidates will be notified.

This job has expired!