Job details
Location: | |
Job Type: | Permanent |
Discipline: | |
Reference: | HCLS/EP/MMAPAC |
Posted: | almost 5 years ago |
Consultant: | Ewen Poh |
Consultant Email: | email Ewen |
Consultant Phone: |
Job description
Our client is a well-known MNC in analytical and diagnostics field.
Responsibilities:
- Drive the overall efficiency, effectiveness and sustainability of marketing communication initiatives in the region
- Manage and develop team members focusing on Demand Generation (on-line) and Marketing Communication (off-line)
- Drive campaign ROI by integrating digital marketing tactics with offline events to support marketing and sales strategy and key initiatives
- Manage user experience and customer journey, analytics, best practice and pilot initiatives with Global/Divisions, region and local to improve campaign ROI
- Increase conversion of lead generation to incremental revenue (on/off-line)
- Manage pre, on-site and post analytics via SFDC Campaign
- Manage ROI, dashboards and marketing pipeline
- Drive digital campaign effectiveness and efficiency to acquire contacts, increase engagement and interaction, and improve lead conversion ratio
- Drive social media plan for Asia in partnership with global social media manager and country
- Build and manage repository of digital assets for the region
- Drive event ROI to maximize branding and closed -loop feedback into SFDC for follow through
- Develop marketing campaign messaging and multi-channel content
Requirements:
Education
- Degree or equivalent in a Marketing, Communications or Business discipline
- Professional marketing qualification is desirable
- Fluent in English both oral and written
Experience
- Minimum of 7 years’ experience in a similar regional managerial or lead role in Marketing Communications
- Exposure to Life Sciences or Diagnostics industry would be preferred
- Experience in marketing automation, social media and CRM platforms such as Webtrends, Evolution, Marketo, ON24, Hootsuite, Salesforce, SurveyMonkey and mobile applications
- Knowledge of Asia markets will be an advantage
Please contact Ewen Poh at +65 6950 0365 or charterhousehealthcare@charterhouse.com.sg for a confidential discussion
EA License no: 16S8066 | Registration no: R1550486
Only successful candidates will be notified.