Market Development Manager, Oncology, APJ

Job description

Our client is a Lifesciences MNC.

Responsibilities:

• Lead the transformation of business strategy into regionally relevant and inspiring marketing that creates customer value, revenue and growth
• Driving regional marketing activities with efficient management and execution at local levels across Asia Pacific and Japan (APJ)
• Partner with global market development to deliver campaigns that are region and territory/country applicable, partner with territory/country marketing teams to assist in regional adaptations, and drives the development/execution of campaign materials to generate demand through the digital and sales/distributor channels
• Category/Business Management
  • Responsible for achieving financial and market success in the region and providing region-level line-of-sight visibility (local pulse) to global business and market development teams
  • Manage region market performance for portfolio in conjunction with territory marketing and sales leaders — gap-to-close analysis and corrective actions as required
  • Perform detailed analysis and routine reporting to Global Marketing on Region business performance (i.e. Region revenue, unit/solution actual sales to forecast, campaign implementation status and results, KPIs) so that appropriate actions can be planned. Recommend actions based on seasonality and competitive pressures, key partner performance and issues as appropriate
  • Work with product management, pricing and sales leadership to optimize region pricing, work with territory marketing on annual price setting and “price get” for the region
  • Plans and executes region and country level NPIs, price actions, rollovers, upgrades and obsolescence of existing products
  • Arranges sales product and campaign training as needed on portfolio
• Region Segment Campaigns and New Product Launches
  • Responsible for adapting global campaigns and programs for execution in the region to establish strong customer and category positions
  • Campaign planning, alignment with global and territory/country
  • Campaign roll out in region, including region/country adaptation and execution
  • Campaign materials, communication deliverables, digital, web content and arranging translations as appropriate
  • Industry and customer events around portfolio, including educational programs/workshops
  • In partnership with territory/country teams build region industry relationships/key opinion leaders
  • Responsible for new product introduction/launch execution (NPI) and deployment plan, including, local web content and local activities to support launch
  • Sales Training delivery
  • MetricsConsistent tracking and analysis of region market performance (including marketing revenue contribution and funnel generation)
  • Timely delivery of performance reporting
  • All campaigns executed on time and on strategy
  • % of business over the web
  • Customer measures—Region Market Share, Retention, Acquisition
• Key Linkages
  • Sales/Commercial leaders/Business Development
  • Territory/Regional Marketing Teams
  • Digital Marketing
  • Operations – marketing and sales
  • Global Business Unit
  • Global Market Development
  • Product Management
  • Service and support team

Requirements:

• Bachelor’s degree in science, marketing or business management.
• Marketing and/or sales experience. Successful track record of achieving results through and in collaboration with others. Proficient in understanding, analyzing and summarizing comprehensive and complex technical, market and research information/data. Excellent analytical, communications—both oral and written, and project management skills
• Knowledge, Skills, Abilities: Sequencing, qPCR experience, strong understanding of the genetic analysis sector of the market. Preference of experience within Oncology/clinical market

Please contact Kelvin Pang at +65 6950 0364 or charterhousehealthcare@charterhouse.com.sg for a confidential discussion

EA License no: 16S8066 | Registration no: R1325516

Only successful candidates will be notified.