Regional Marketing Manager, Asia | FMCG with ref.

Responsibilities

Responsible for development of Company brand in Asia; from support strategy to execution/market roll out of regional brand initiatives. This includes brand management, positioning, image building with target audiences, consumer/ shopper campaign development for/ with local markets.
Develop product/ brand toolkit to support countries to localize brand materials.
Be the liaison between local markets and Australia team which requires you to actively lead Australia’s sponsorship events
Manage agency relationships – to achieve best results and to bring new ideas to the table.
Partner with/ support local marketing teams in their local campaigns plans.
Provide content support for various areas of marketing (social media, digital campaigns etc)
Manage regional photo library from brief to execution
Responsible for the brand identity across consumer touchpoints and ensure that all markets adhere to brand guidelines.
Manage marketing budget in accordance to company & brand objectives.
Best practice implementation that is to work with country teams to establish best practices and knowledge sharing.
Collate data/ information from local markets for monthly reporting and ensure full alignment on regional/ global agenda.

Experience

At least 6 years’ experience in brand, advertising or marketing in FMCG industry. Must work in the local market for at least 2 years.
Must have regional experience in Asia countries
Proven track record in advertising development, content/ digital marketing, consumer research and insights
Bachelor’s degree in business or marketing
Strong communication and presentation skill
Ability to influence and lead cross functional, cross regional teams.
Ability to adapt fast in a new environment
Up to 30% travel is required

EA License no: 16S8066 | Registration no: R1550486

Only successful candidates will be notified.