APAC Senior Marketing Manager, Knee Recon/ Joint Replacement (Medical Devices MNC)

Job Purposes:

• Lead/Support Strategic Planning process, projects and product development for Asia Pacific Knee Recon
  • Oversee the regional strategies for Knee business growth through product innovation for all markets in Asia Pacific
  • Evaluate and develop market insights & “Voice of Customer” (VOC) for Asia Pacific Knees
  • Develop Knee commercialization strategies and product launch planning
  • Manage the effective continual launch of new Knee products in the individual markets across the region
  • Feedback and Input to Global NPD, Product Pipeline, Licensing & Acquisition
    • Ensure the representation of Asia Pacific customer needs in product development pipeline of all portfolios including: 
    • Involvement of Asia Pacific surgeons in development projects
    • Involvement of Asia Pacific sites in market place evaluations
• Regional Business and Marketing Plan Development & Execution
  • Support Strategic Planning &development of Business Plan Guidelines and Inputs for Knees
  • Establish annual plans in collaboration with markets and Source Company, including financials and resource requirements
  • Develop regional Knee portfolio strategy and detailed marketing plans for execution
  • Monitor Regional Business Plan and Sales Targets to deliver Knee  commitments
  • Partner with Supply Chain on forecasting and ensure effective inventory management

• Partner with HEMA group on development of regional Market Access and Health Economics Strategy for Asia Pacific Knee portfolio
  • Collaborate with source company centers of excellence to evaluate worldwide data
  • Evaluate regional regulatory requirements, develop and execute plans for evidence generation supporting product commercialization
  • Interface between regulatory/reimbursement and commercial teams. Translate regulatory/reimbursement / clinical evidence requirements into actionable commercial models
  • Investigate regulatory requirements; conduct pre- market preparation reviews; assess pricing, reimbursement, clinical protocols, listing & tendering and channel strategies across the region
  • Ensure key NPI’s have appropriate reimbursement, clinical and economic evidence at time of launch
• Support Local Marketing teams with Marketing Plans & Execution
  • Provide expert product knowledge and marketing support
  • Ongoing optimization of the new product launch process in each market to continually improve the time to market for new products and the execution of launches
• Sales Education and Engagement
  • Work with the country managers and the training departments to ensure the technical competence of the sales force in all jurisdictions in all product lines.
  • Support to Country Distribution and Sales Team
• Transferring Success Models (TSM) & Best Practice Sharing
  • Operate as a Centre of Excellence for sharing and spreading best practices across Knee teams
• Regional Alignment & Strategy
  • Contribute to the overall conpamy’s regional strategy development as a member of the Regional DPS Marketing Team 
  • Develop and support regional Professional Education Programs for Knees and contribute to the overall development of Prof Ed strategy for Asia Pacific
• Regional Surgeon Engagement
  • Establish and foster relationships with key Knee KOLs across the region
  • Ensure appropriate KOL relationship management segmentation across regional and country marketing teams

Requirements:

• 7 - 9 years relevant work experience (Orthopaedic Devices/knees)
• Previous Sales or Marketing experience in Joint Recon
• Strong Communication and interpersonal skills to manage across a matrix environment
• Fluent English (written & spoken); Mandarin is good to have but not mandatory
• Proven track record in executing and delivering results
• Ability to connect and build partnerships with key stakeholders in different environment and markets
• Self-driven leader with demonstrated success in leading projects and strategy

Please contact Angel Fu at +65 6950 0358 or Kelvin Pang at +65 6950 0364 or charterhousehealthcare@charterhouse.com.sg for a confidential discussion

EA License no: 16S8066 | Registration no: R1983939 / R1325516

Only successful candidates will be notified.