APAC Senior Marketing Manager, Knee Recon/ Joint Replacement (Medical Devices MNC)

Job details

Location: Singapore
Job Type: Permanent
Reference: HLC/ASMMKR/040320C
Posted: about 1 year ago
Consultant: Kelvin Pang
Consultant Email: email Kelvin
Consultant Phone:

Job description

Job Purposes:

  • Lead/Support Strategic Planning process, projects and product development for Asia Pacific Knee Recon
    • Oversee the regional strategies for Knee business growth through product innovation for all markets in Asia Pacific
    • Evaluate and develop market insights & “Voice of Customer” (VOC) for Asia Pacific Knees
    • Develop Knee commercialization strategies and product launch planning
    • Manage the effective continual launch of new Knee products in the individual markets across the region
    • Feedback and Input to Global NPD, Product Pipeline, Licensing & Acquisition
      • Ensure the representation of Asia Pacific customer needs in product development pipeline of all portfolios including: 
      • Involvement of Asia Pacific surgeons in development projects
      • Involvement of Asia Pacific sites in market place evaluations
  • Regional Business and Marketing Plan Development & Execution
    • Support Strategic Planning &development of Business Plan Guidelines and Inputs for Knees
    • Establish annual plans in collaboration with markets and Source Company, including financials and resource requirements
    • Develop regional Knee portfolio strategy and detailed marketing plans for execution
    • Monitor Regional Business Plan and Sales Targets to deliver Knee  commitments
    • Partner with Supply Chain on forecasting and ensure effective inventory management
  • Partner with HEMA group on development of regional Market Access and Health Economics Strategy for Asia Pacific Knee portfolio
    • Collaborate with source company centers of excellence to evaluate worldwide data
    • Evaluate regional regulatory requirements, develop and execute plans for evidence generation supporting product commercialization
    • Interface between regulatory/reimbursement and commercial teams. Translate regulatory/reimbursement / clinical evidence requirements into actionable commercial models
    • Investigate regulatory requirements; conduct pre- market preparation reviews; assess pricing, reimbursement, clinical protocols, listing & tendering and channel strategies across the region
    • Ensure key NPI’s have appropriate reimbursement, clinical and economic evidence at time of launch
  • Support Local Marketing teams with Marketing Plans & Execution
    • Provide expert product knowledge and marketing support
    • Ongoing optimization of the new product launch process in each market to continually improve the time to market for new products and the execution of launches
  • Sales Education and Engagement
    • Work with the country managers and the training departments to ensure the technical competence of the sales force in all jurisdictions in all product lines.
    • Support to Country Distribution and Sales Team
  • Transferring Success Models (TSM) & Best Practice Sharing
    • Operate as a Centre of Excellence for sharing and spreading best practices across Knee teams
  • Regional Alignment & Strategy
    • Contribute to the overall conpamy’s regional strategy development as a member of the Regional DPS Marketing Team 
    • Develop and support regional Professional Education Programs for Knees and contribute to the overall development of Prof Ed strategy for Asia Pacific
  • Regional Surgeon Engagement
    • Establish and foster relationships with key Knee KOLs across the region
    • Ensure appropriate KOL relationship management segmentation across regional and country marketing teams


  • 7 - 9 years relevant work experience (Orthopaedic Devices/knees)
  • Previous Sales or Marketing experience in Joint Recon
  • Strong Communication and interpersonal skills to manage across a matrix environment
  • Fluent English (written & spoken); Mandarin is good to have but not mandatory
  • Proven track record in executing and delivering results
  • Ability to connect and build partnerships with key stakeholders in different environment and markets
  • Self-driven leader with demonstrated success in leading projects and strategy

Please contact Angel Fu at +65 6950 0358 or Kelvin Pang at +65 6950 0364 or for a confidential discussion

EA License no: 16S8066 | Registration no: R1983939 / R1325516

Only successful candidates will be notified.

This job has expired!