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Job Purposes:
- Lead/Support Strategic Planning process, projects and product development for Asia Pacific Knee Recon
- Oversee the regional strategies for Knee business growth through product innovation for all markets in Asia Pacific
- Evaluate and develop market insights & “Voice of Customer” (VOC) for Asia Pacific Knees
- Develop Knee commercialization strategies and product launch planning
- Manage the effective continual launch of new Knee products in the individual markets across the region
- Feedback and Input to Global NPD, Product Pipeline, Licensing & Acquisition
- Ensure the representation of Asia Pacific customer needs in product development pipeline of all portfolios including:
- Involvement of Asia Pacific surgeons in development projects
- Involvement of Asia Pacific sites in market place evaluations
- Regional Business and Marketing Plan Development & Execution
- Support Strategic Planning &development of Business Plan Guidelines and Inputs for Knees
- Establish annual plans in collaboration with markets and Source Company, including financials and resource requirements
- Develop regional Knee portfolio strategy and detailed marketing plans for execution
- Monitor Regional Business Plan and Sales Targets to deliver Knee commitments
- Partner with Supply Chain on forecasting and ensure effective inventory management
- Partner with HEMA group on development of regional Market Access and Health Economics Strategy for Asia Pacific Knee portfolio
- Collaborate with source company centers of excellence to evaluate worldwide data
- Evaluate regional regulatory requirements, develop and execute plans for evidence generation supporting product commercialization
- Interface between regulatory/reimbursement and commercial teams. Translate regulatory/reimbursement / clinical evidence requirements into actionable commercial models
- Investigate regulatory requirements; conduct pre- market preparation reviews; assess pricing, reimbursement, clinical protocols, listing & tendering and channel strategies across the region
- Ensure key NPI’s have appropriate reimbursement, clinical and economic evidence at time of launch
- Support Local Marketing teams with Marketing Plans & Execution
- Provide expert product knowledge and marketing support
- Ongoing optimization of the new product launch process in each market to continually improve the time to market for new products and the execution of launches
- Sales Education and Engagement
- Work with the country managers and the training departments to ensure the technical competence of the sales force in all jurisdictions in all product lines.
- Support to Country Distribution and Sales Team
- Transferring Success Models (TSM) & Best Practice Sharing
- Operate as a Centre of Excellence for sharing and spreading best practices across Knee teams
- Regional Alignment & Strategy
- Contribute to the overall conpamy’s regional strategy development as a member of the Regional DPS Marketing Team
- Develop and support regional Professional Education Programs for Knees and contribute to the overall development of Prof Ed strategy for Asia Pacific
- Regional Surgeon Engagement
- Establish and foster relationships with key Knee KOLs across the region
- Ensure appropriate KOL relationship management segmentation across regional and country marketing teams
Requirements:
- 7 - 9 years relevant work experience (Orthopaedic Devices/knees)
- Previous Sales or Marketing experience in Joint Recon
- Strong Communication and interpersonal skills to manage across a matrix environment
- Fluent English (written & spoken); Mandarin is good to have but not mandatory
- Proven track record in executing and delivering results
- Ability to connect and build partnerships with key stakeholders in different environment and markets
- Self-driven leader with demonstrated success in leading projects and strategy
Please contact Angel Fu at +65 6950 0358 or Kelvin Pang at +65 6950 0364 or charterhousehealthcare@charterhouse.com.sg for a confidential discussion
EA License no: 16S8066 | Registration no: R1983939 / R1325516
Only successful candidates will be notified.
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