Marketing Manager, SEA | Clinical Diagnostics

Job description

Our client is an exciting start-up firm with promising cancer diagnostics tests. They are looking for a Marketing Manager to lead the SEA marketing effort for the company.

Responsibilities

• Responsible to develop the overall marketing strategy to directly impact the launch and revenue growth in Singapore and selected SEA countries
• Develops strong regional cancer diagnostic product/ solution launches through marketing plans that are comprehensive and clearly articulate winning activities; owns the development and tracking of opportunity funnel
• Develop copy and creative content for clinical markets
• Owns the messaging, organization and execution of oncology and medical research trades shows/ events outside China
• Ensures adherence to compliance for all customer facing materials
• Defines clear cancer diagnostic market segmentation to enhance sales’ ability to win
• Drive marketing activities to establish brand preference and generate demand by leveraging traditional and digital channels; guides team in creating impactful positioning and messaging
• Builds strong relationships with KOLs, customers and organizes regular mechanism to collect inputs for product improvements
• Stays abreast of Singapore and global cancer diagnostic market and competitive trends and anticipates impacts on business; Establishes strong processes to collect competitive information from the field teams.
• Work with regional and global marketing team to develop global messaging & positioning to drive preference for company product/ solutions; supports implementation with sales.
• Communicates regularly with regional and global Sales Leadership and aligns on marketing activities/ successes; provides support for Sales Demands; sets up monthly marketing reviews with regional Leadership and VP of global marketing
• Drive process rigor to measure the impact of demand generation activities on revenue growth, develop actionable customer segmentation, drive successful product launches and deliver winning differentiated product/solutions messaging.
• Responsible for marketing budget process; collects and understands market analytics and communicates insights to Leadership Team

Experience

• Bachelor or Graduate degrees in the field of sciences, medicine or business
• More than 5 years of proven hands-on experience in marketing, business development roles of increasing scope and responsibility in the genomics, molecular biology, or clinical diagnostic arenas
• Knowledge of /familiarity with qPCR assays and in vitro diagnostic tests
• Excellent written and oral communication skills with varied personalities, including different levels within and outside of the organization
• Strong personal drive and motivation to reach new objectives and drive change
• Effective at driving cross-team collaboration and building consensus
• Up to 50% travel, domestic and international, required

Please contact Ewen Poh at +65 6950 0365 or charterhousehealthcare@charterhouse.com.sg for a confidential discussion

EA License no: 16S8066 | Registration no: R1550486

Only successful candidates will be notified.