Job details
| Location: | |
| Job Type: | Permanent |
| Discipline: | |
| Reference: | HCLS/KP/PMRS/160719C |
| Posted: | almost 5 years ago |
| Consultant: | Kelvin Pang |
| Consultant Email: | email Kelvin |
| Consultant Phone: |
Job description
Job Summary:
- Must have marketing experience
- Must done Respiratory portfolio before
- Prefer SG basing candidates now
Responsibilities
- Marketing Strategy and Execution
- To be conversant in the outcome-based Marketing EDGE tools/process
- To develop and implement strategic marketing plans for assigned brands
- To be astute in identifying key customers / stakeholders and in formulating segmentspecific activation strategies
- To closely collaborate with Sales, Medical, Regulatory, Supply Chain, Alliance Management to ensure timely launches/commercialization.
- To develop and execute an effective PR and communications strategy for regional brands to internal stakeholders, healthcare professionals, patients and consumers.
- To develop the right marketing / promotion mix and design the right resources allocations in achieving short-term and long-term top-line and bottom-line targets
- To set relevant Key Performance Indicators and monitor brand performance;
- Commercial Operation
- To partner with Sales in driving the integration between Marketing Edge and Sales Edge
- To practice Sales Force Effectiveness (SFE) principles in supporting Call Plan development and sales force training
- Portfolio Design and Product Life Cycle Management
- To design the strategic portfolio and product life cycle management plan
- To be able to identify and assess ideas/opportunities for new products and/or line extensions in related therapeutic areas
- To possess in-depth knowledge of assigned product(s) and therapeutic areas, including disease characteristics and clinical studies
Requirements
- University degree in Pharmacy/Science, preferably combined with an MBA from a recognized international institution
- 6+ years working experience in a Pharmaceutical MNC. At least 2-3 years prior experience in RX product marketing
- Minimum 3 years of experience in product management on a local or regional capacity
- Prior experience in allergy and respiratory categories is a must, cardiology being a good to have
Please contact Kelvin Pang at +65 6950 0364 or charterhousehealthcare@charterhouse.com.sg for a confidential discussion
EA License no: 16S8066 | Registration no: R1325516
Only successful candidates will be notified.