Senior Brand and Product Advertising Manager

Job description

A leading FinTech firm is currently looking for an experienced Senior Brand and Product Advertising Manager based in Singapore. In this role, you will oversee and coordinate different advertising projects and campaign launches, as well as managing media planning, creative and media agencies, and organic social growth.

Key responsibilities

• Responsible for the creative development process for product launches and campaigns
• Working with in-house designers and UX team to ensure that the creative brief is met 
• Conducting interdepartmental communications/coordination in preparation for upcoming advertising campaigns
• Evaluating the best media platforms or advertising solutions in the market that match the target audience and brief. Defining the media brief and plan, research new channels/routes to market
• Ensure optimum amplification of content and advertising campaigns through appropriate use of social media from a sales and brand perspective
• Build Social Media presence by using social and content that is integrated with product communications and brand positioning

Key requirements

• Strong understanding of the inter linkages between media planning, sales targets and creative strategy
• 5-7 years of hands on experience in product advertising.
• Good analytical ability is a pre-requisite for the role. Highly numerate with close attention to detail.
• Strong interpersonal skills and the ability to communicate in different business situations
• Ability to handle multiple projects, prioritise work assignments and meet deadlines.
• Aptitude for strategic thinking and numerical analysis.
• A lateral and creative thinker.
• Ability to translate data & insight into practical action on a daily basis.
• Experience in developing effective, strategically sound ATL media plans across all channels and platforms
• Agency management experience is an advantage

Interested applicants, please email your CV to JanniferN@charterhouse.com.sg or contact Jannifer Ng at +65 6950 0371 for more information.

EA Reg No: R1768113 | EA Licence No: 16S8066