Marketing Manager (Fintech)

Job description

My client is regional leader in the Fintech industry looking for an experienced marketing manager who can be part of the Singapore marketing team for one of their new business line. They've had exponential growth over the last 2 years across the region and are entering in the next level of strategic growth. 

Your new role

• Manage and execute all marketing communications for product launches, including delivering marketing analysis to inform new product development
• Roll out educational programs for their new range of  products 
• Leverage lead generation and marketing automation tools to implement targeted marketing campaigns and nurture customer loyalty
• Combine performance marketing with offline events as part of an integrated effort
  Develop marketing materials, craft marketing messages and track campaign performance
• Work with product marketing and research teams to drive deep insights into the challenges the target audience who are underserved
• Monitor marketing budget for Singapore, with overall accountability for growth, marketing efficiency and ROI

What you'll need to succeed 

•  At least 6 years' experience in marketing roles, preferably with a background in payments, financial services, consumer internet, FMCG or consulting
• Bachelor’s degree from a top-tier international university
• Strong integrated marketing leader comfortable with the entire marketing mix
• Demonstrated track record of driving stellar commercial growth through innovative and creative forms of marketing
• Start-up experience is a major plus; eagerness to operate in an ever-changing, dynamic, highly competitive and fast-paced environment is a must

EA Licence No: 16S8066 | Registration No: R1329129