Regional Brand Communications Director (group level)

Job description

Our client is one of Asia's most established consumer organisation, and they are currently growing their APAC headquarters in Singapore. As a result, they are looking for a newly created Regional Brand Communications Director (group level). This hire would be responsible for ensuring that the products, services and product lines that fall under the brand are continually enhanced to resonate with current and potential customers.

Successful candidate will strategize and/or lead brand and creative team in planning, development and direction to increase brand awareness, deliver engaging content, and create value and performance of the brand via the brand experience and products. He/she is also responsible for the development of the team.

Responsibilities:

• Develop and execute all public relations communications and media actions on all channels, including offline, online and social media
• Maintain brand integrity across all company marketing initiatives and communications and manage category performance
• Develop and ensure that brand governance is strictly adhered
• Oversee new and ongoing market and advertising activities
• Identify actionable insights such as fashion trends, data, competitor’s media performance, and marketing trends
• Design campaigns for creative direction, and bridge aesthetic in accordance with brand governance
• Develop and drive creation of playbooks, guides and content development on platforms for internal and external stakeholders
• Direct creative content, campaigns concept and copywriting
• Manage budget, strategize team’s development and any ad-hoc project assigned

Requirements:

• Degree qualified with a least 15 years in communications strategy role
• Experienced in leading brand and communications strategy on regional or global B2C accounts
• Understand the tools & methodologies used in B2C communications
• Demonstrate that you can solve commercial problems in complex organisations
• Managed a team before

EA License no.: 16S8066 I Reg no.: R1329129