Connecting...

VP, Social Media & Content Marketing

Job details

Location: Singapore
Job Type: Permanent
Discipline:
Reference: S&M/FT/SMCM 0808C
Posted: 3 months ago
Consultant: Fiona Tan
Consultant Email: email Fiona
Consultant Phone: +65 6950 0373

Job description

My client is a leading regional bank and they are looking for a VP, Social Media & Content Marketing to join the regional team.  

 

Responsibilities:

  • Collaborate with global and country teams to lead the development and execution of the social and content strategy
  • Scale from broad-based regional campaigns to deep dive projects targeting country specific initiatives
  • Working closely with the markets to help build country marketing plans
  • Partnering with product owners between Cards and Retail Banking to deliver the digital acquisition strategy, execution and optimization of paid and owned campaigns across digital touch-points
  • Build a marketing evaluation framework to review ROI
  • Serve as a subject matter expert to evaluate and ensure profitable returns on their marketing budgets
  • Design customer-centric digital sales experience with a mobile first approach

 

Requirements:

  • Bachelor’s degree with min 10 years of experience in digital marketing especially in social media and content marketing 
  • Expertise in building and running social and content initiatives
  • Familiarity with web traffic tools and personalization/testing platforms
  • Experience in managing large and complex projects across multiple countries and different time zones
  • Excellent communications and interpersonal skills
  • Ability to interact positively and professionally at all levels

 

EA License no.: 16S8066 I Reg no.: R1329129

This job has expired!